Latest content
- Pricing, Profit and Sales
Getting your prices right is critical if you want to survive the recovery Read more - CEOSTRA dictionary definition:
CEOSTRA (‘si:eυ:‘strα)
NOUN (trademark) A company that specialises in working with established businesses that want to grow and develop.
VERB providing advice, support and mentoring to enable them to achieve success. "They CEOSTRAed their performance". Read more - Discover the formula for business success
You can improve any business if you spend some time working to this formula Read more - Why executive coaching?
How executive coaching makes sense in today's business environment. Read more

Free Resources for Businesses
Price Change Table
This table shows how a change in price will impact on your profits. Price changes can have a large effect on profitability. Reducing price to boost sales can result in lower profits overall. A small price increase can reduce the volume of sales but actually lead to increased profit. The critical questions are:
- How many sales can be lost and still be more profitable?
- What is the real effect of reducing prices?
Use the tables to answer these questions.
Price Change Calculator
A tool to allow you to see the exact impact on your business of a price change. Click here
Free Surgery
If you are a professional practice, business support organisation or provider of loan finance to organisations located in South East England and you would like us to provide a free business surgery to your current or potential clients please either telephone to discuss this on 01277 896451 or e-mail info@ceostra.com and type surgery in the subject line and we will call you back. (Applies to UK only)
Free Initial Consultation
If your organisation is located within the South East of England and has a turnover in excess of £1 million we can provide a free initial on site consultation to look at your issues and suggest future actions. Please telephone with your name and contact details to 01277 896451 or e-mail info@ceostra.com and type consult in the subject line and we will call you back. (Applies to UK only)