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Design for Business

The use or creation of any aspect of a business that contributes to the perception or experience of a company establishes the image or reputation in the customers mind. This determines the price they are willing to pay and the extent to which the target market is attracted to the company, therefore the profit that a company. can make.

Design projects can encompass:

  • Brand or company identity
  • Promotional material: brochures, mailers, etc.
  • Website or other multimedia
  • Premises; commercial or retail environments
  • Products or services

The Management of Design

Managing design effectively enables a business to use all of the above to achieve their business objectives, whether it is to:

  • Differentiate the company and its products or services from its competitors
  • Win or retain business
  • Increase the perceived value therefore increase prices or desirability

Maybe you can see that design is something that the larger companies or your competitors use but how to do it effectively is outside your experience. We aim to help you to gain an understanding of how to manage it whilst assisting you to experience a successful project.

Effective investment in design

Design is often seen as expensive but it is only expensive if it is done badly. Undertaken effectively it is an investment. Our long experience working with small and medium sized businesses, managing design, has shown that the projects quickly pay for themselves from increased revenue, margins and greater recognition.

We can conduct a design audit to assess whether your current identity or brand is working for you and your customers.

We also look at how design integrates with your marketing, so that by using both in combination you get the best results.

If your company wants to improve its image, have better promotional material, websites, premises or products and services, talk to us about how you can achieve it. Telephone us for an informal discussion about how we can work with you to improve your company's use of design, telephone with your name and contact details to: 01277 896104 or e-mail them to and we will call you back.