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  • Book a free business consultation
    See what we can do to help your business grow, don't just settle for surviving; work towards thriving. Read more
  • Pricing, Profit and Sales
    Getting your prices right is critical if you want to survive the recovery Read more
  • CEOSTRA dictionary definition:
    CEOSTRA (‘si:eυ:‘strα)
    NOUN (trademark) A company that specialises in working with established businesses that want to grow and develop.
    VERB providing advice, support and mentoring to enable them to achieve success. Read more
  • Instantly calculate the effect on your profit of a price change
    Businesses are coming under more and more pressure to reduce prices. Many will yield to that pressure in the hope that a price reduction will increase or at least sustain sales. The loss of profits that result can destroy the business. Use this calculator to understand the implications of changing p Read more

Profit Improvement

Perhaps the most important thing a successful business needs to do is to constantly work to achieve long term profit improvement. There are only a few ways that profit can be improved, reducing costs is the most obvious and is often the one given the most attention. There are many people offering to provide you with cheaper products and services for your organization by bulk buying things like stationery, electricity and telephone services. These services can save relatively small amounts of money but by and large they are not going to contribute seriously to profit improvement.

Effort has to be focused on increasing the value of what you provide to your customers and by so doing increase the amount that customers will be prepared to pay and the number of times they buy from you.

Many business owners and managers miss opportunities to make improvements and optimize profit for their company. We can help you to identify and manage the key drivers of your business success and produce superior profit performance. Maximize your returns and minimize your risks by using the best profit strategy and tactics.

At CEOSTRA we have long experience of advising businesses on the most effective route to profit improvement.

If you would like to secure profit improvements for your business please call us on 01277 896452 or e mail your name and contact details to and one of our specialists will call you back.